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Ultimate Animal Comfort From Horseware Ireland

By Jayne Rutledge


Established in 1985 horseware Ireland has set the standard for the horseware industry leaving competitors with only the option to copy their work and ideas. Proprietors Tom and Carol MacGuiness have a company policy that demands innovation and constant review of products they create. This policy has lead to many improvements in the original rug created for horses.

The original rug was called the Rambo and was designed to be water proof, not cause the horse to sweat and would not slip off or around on the animal. Their hard work and dedication paid off in 1996 by producing the best selling turnout rug in the industry, worldwide. Since that time they have made many changes and new products designed to help consumers and make the horses more comfortable.

The horse products they make demonstrate a highly developed knowledge of horse anatomy and what keeps them most comfortable. The improvements they made on their own products help keep the market fresh and moving forward towards excellence. They have improved the wugs to cover the higher arch of the neck and help keep them comfortable regardless of climate or terrain.

Some changes include covers for the head and tail and fly busters to keep the pests off the horses as well as keep them cool and comfortable. Their designs also have higher neck coverage and are fitted to different sized animals. They have also created a line of rugs and wugs for dogs living in areas located in colder climates.

The fabrics and fillers they developed for their products are designed to recover their fullness should the horse decide to roll on the ground and flatten them. The process of thermo-bonding allows for the fabric to return to its original form. This helps to retain the warmth of the cover by creating air circulation around the horse. They also developed a system of bonding fabric with water resistant components to keep the animal dry and the fabric soft and warm.

The company has developed a line of clothing for all members of a family. They have a very attractive line of coats and pants for men, women and children to use when working with horses or riding them. These clothing items are durable and fashionable at the same time. They work and play with the same attention to style and versatility as all other products created here.

This company has spent over twenty five years perfecting their products. Because of their dedicated attention to detail they have been voted Britain's best turnout rug for nine consecutive years and the rhino stable rug has been voted best for five years running. They also developed a line of clothing for horse owners and riders that has become very popular in the community.

The Horseware Ireland Company is also an environmentally friendly enterprise. They use only renewable wind generated power in their Irish factory. They are also very community aware and have aligned themselves with the Manege Zonder Dremples who create and supply specially adapted carriages for severely disabled children as a form of therapy. Another alliance is with the ISPCA by supplying horse and dog rugs for abandoned and abused animals that have been rescued. They project a superbly professional attitude that speaks to the future of the world.




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